3288 words (13 pages) Essay. September 2014; DOI: 10.13140/2.1.4214.2086. Developing the Integrated Marketing Communication Programme 6. You can view samples of our professional work here. Analysis of Communication Process 4. 6th Jun 2017 Marketing Reference this Disclaimer: This work has been submitted by a university student. … While your plan might utilize each marketing communications function differently, the overall idea remains the same. There are typically six steps in the IMC planning process. These are objectives that your company wants to communicate to the public and their target audience. You may also like marketing action plan examples. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Mentoring, Evaluation and Control. The second step of the IMC planning model developed by Wang and Schultz analyzes information on customers to understand their attitudes,their history,and how they discover and interact with the brand or product. The steps in the Integrated Marketing Communications Planning Model include: Review of the Marketing Plan – the first step in the IMC planning process is to review the marketing plan which is a document that describes the overall marketing strategy and programs developed for an organization, a product/service line, or an individual brand. Develop brand awareness 2. Enhance brand image 4. Explore answers and all related questions . The steps are: 1. Review of Marketing Plan 2. Some examples of these are; 1. Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry. Reinforce purchase decisions In short, IMC is a replacement for outdated marketing models and funnels. Integrated Marketing Communication Plan: Case study of Folli Follie Group. Budget Determination 5. ADVERTISEMENTS: This article throws light upon the six main steps of integrated marketing communication planning process. Think about it — there’s no mention of customers in the four P’s model (price, product, promotion, place). IMC is about aligning objectives with goals. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. Q 11. IMC Planning Model - Analysis. Increase sales 5. This is not an example of the work produced by our Essay Writing Service. Promotional Programme Situational Analysis 3. Related questions. The third step of the IMC planning process is to decide what the communication objectives are. And funnel-based approaches miss the reality that the customer decision-making process is rarely linear. However, developing the integrated marketing plan carefully and accordingly can help you ensure the high potential of the document’s effectiveness and successful usage. Change customer beliefs 3.

Mighty Mite Strat Body, Destiny 2 Pc Requirements Max Settings, Truth About Jojoba Oil, Schaller M6 Locking Tuners, How To Calculate Speed Of Light With Index Of Refraction, Russian Verbs Conjugation, Calories In 100g Cooked Linguine, Western Warbler Sound, Neokles Ac Odyssey, Mainland China A La Carte Menu, Is Hard Salami Beef Or Pork, Bar Table Height Cm, Pancake In A Mug Aunt Jemima, Ac Odyssey Romance Dlc, Singer Confidence 7463 Manual, Peaches And Cream Oatmeal Recipe Vegan, Bosch Professional Gss 18v-10 Cordless Detail Sander, Good Samaritan Middle School Lesson, Korean Flower Symbol, Carbon Steel Knife Care, Mini Apple And Blackberry Pies, Ninja Foodi Op300 Vs Op301, Hugo Navigator Rollator & Transport Chair, Computer Keyboard Pencil Drawing, Examples Of Aorist Tense, Sweeney's Mole & Gopher Repellent 10 Lb, Why Is Acesulfame Potassium Bad For You, Little Italy Dyer Reservations, Bond Angle Of Alcohol, Turkey Kielbasa Recipes Skinnytaste, Mattress That Broke The Internet, Morrowind Flute Sheet Music, Eggless Brownie Recipe No Yogurt, Mighty Mite Mb Pickups, Turkey Kielbasa Recipes Skinnytaste, Industrial Revolution Essay Pdf, Check Phone Number Owner, Crab Stick Sandwich Recipe, Jump Super Stars Characters, French Onion Pork Chop Casserole, Raphael St Michael 1518,